You never actually own a Patek Philippe.You merely look after it for the next generation. 没人能拥有百达翡丽，只不过为下一代保管而已。

yesterday you said tomorrow.昨天你说明天（就行动）

If they don't look good, we don't look good.他们不体面，我们没面子

Connecting People.(Nokia) 科技以人为本。

Life's good.( LG )美好心生活。

当然不得不提广告文案界奉为经典，奥格威为劳斯莱斯撰写的最负有盛名的长标题：At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.时速60英里时，这辆新劳斯莱斯的极大噪音来自电子钟。

THIS IS AN ADVERTISEMENT FOR CHIVAS REGAL IF YOU NEED TO SEE THE BOTTLE YOU OBVIOUSLY DON’T MOVE IN THE RIGHT SOCIAL CIRCLES IF YOU NEED TO TASTE IT YOU JUST DON’T HAVE THE EXPERIENCE TO APPRECIATE IT.

这是芝华士的广告。假如你还需要看瓶子，你显然不在正确的社交圈。假如你还需要品尝，那你肯定没有经验去鉴赏它。

Poetry in motion， dancing close to me.（丰田汽车）动态的诗，向我舞近。

To me, the past is black and white， but the future is always color. (轩尼诗酒)对我而言，过去平淡无奇；而未来，却是绚烂缤纷。

It's not a jurney. Every journey ends, but we go on. The world turns and we turn with it. Plans disappear, dreams take over, but wherever I go, there you are: my luck;my fate;my fortune. Chanel No.5, inevitable.  这不是一段旅程，旅程总有终点，但我们会继续。世界在转，我们也随之改变。计划消逝，梦想依然，无论我去哪里，都有你——我的幸运，我的宿命，我的命运。香奈儿5号，无可替代。

In order to be irreplaceable, one must always be different.想要无可取代，就必须时刻与众不同。

The good things in life never change.生活中的美好从未改变。BURBERRY

NBA: Where Amazing Happen. 奇迹诞生之地。

Sense and Simplicity 精于心 简于形


　　When you're only No.2, you try harder. Or else.(Avis出租車) 当你只是行业老二，你会更努力。